Businesses in Gloucester have agreed to contribute to a ’cash pot’ which is expected to raise £2.5million to make the city a better place to live and work over the next five years.
Of 231 businesses which voted on the issue, 192 said ’yes’ to the launching of a new Business Improvement District, known as a BID.
The money generated by the scheme will improve safety and security, the cleanliness and attractiveness of the city and help provide an expanded events programme.
City council leader councillor Paul James said he was delighted that the BID proposals received such overwhelming support from local businesses.
"The BID task group deserve congratulations for their hard work," he said.
"This project has been very much led by business, but with the city council’s support. I see the BID as being vital for the future of the city centre and the council will work closely with the BID company as we bring forward our regeneration plans."
Leading the support of the BID, Jason Smith, chief executive of Marketing Gloucester, said he had been inspired by the positive feedback from city businesses.
"Marketing Gloucester has the remit to support businesses and growth in Gloucester and it has been inspiring to be engaging with nearly 600 businesses in the Gloucester BID area and hear the positive messages from them about the direction the city is going.
"Without doubt he establishment of the Gloucester BID will make a real impact on the city over the next five years and the team at Marketing Gloucester feel proud to have been able to support the businesses in the city in achieving their goal of establishing the Gloucester BID and producing such a resoundingly successful result," he said.